1/7/2024 0 Comments Snappy kraken reviewsThe approach we used is based on timeless, proven marketing principles. If you are only willing to accept leads from people who are guaranteed to have money, you will greatly limit your long-term growth potential. To be clear though, this does not guarantee that every single lead we generate for you will be wealthy. (Example: Why click on an ad about how far $1 million goes in retirement if you don’t have $1mm?) We also design our content in ways that only appeals to people who have money. We qualify leads by targeting areas where most people have money and by using income filters or wealthy-lifestyle targeting criteria where possible. How are the leads qualified? I don’t want to talk to people without any money. Want to read some real adviser success stories? Click here. This helps you grow your audience of potential clients larger and larger over time. In either case our ongoing nurture campaigns ensure that your leads will never go cold! All leads we generate for you are exclusively yours, and are never sold to another adviser. Some convert immediately, others require more time to convert. We run multiple versions of these ads, comparing the performance of each ad and tweaking them monthly to optimize results.Īs leads come in, we automatically send them follow-up messages designed to encourage them to book a meeting with you or to start a conversation. Next, we run ads online (exclusive to your territory) to your desired audience based on targeting criteria like age, income, location, etc. This means that the prospect will immediately be introduced to your brand to start the trust-building process. We vigorously test each campaign to ensure maximum performance, and then we publish it for our members to use.Īs a Snappy Kraken member, you are given the ability to personalize each campaign and apply your company branding and contact information to it. We approach lead generation in a superior way.įirst, we create multi-step lead generation funnels for a variety of different audiences (retirees, accumulators, women, physicians, etc.). This results in a generally low conversion rate because 1) the lead has no relationship with you, and 2) you are competing with other advisers for the business. Most adviser lead generation companies handle all the lead generation under their own brand and then sell leads to multiple advisers at a high cost. While we don’t prevent you from sending emails to your current list or posting social media content to your existing followers (organic reach), we limit the area in which you are able to use our advertising campaigns to the zip codes in your territory. While most adviser marketing companies don’t care about this, research proves that it undermines differentiation, creates ad-fatigue, and decreases effectiveness of lead generation efforts. We use territories to protect our members from running the same advertising campaigns at the same time as other advisers in their area.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |